Blog reuse tips
Re-using and making available for reuse content from a variety of different sources on the web is becoming a bigger thing for most companies I know. It just makes a better use of employees time to simply reuse content from a corporate blog, or news feeds on the rest of the website and vice-versa.
It's pretty easy to set things like this up as well. Attaching widgets to RSS feed and displaying selected content is not too difficult technically and then different parts of your site will both have dynamic content and all get updated at the same time. As any programmer will tell you, code reuse is a good thing, doing it with content has the same kinds of benefits.
In this line I want to offer two tips to people writing or contributing to blogs in the business world. These tips will help you later be able to reuse the content in multiple places, because it's not just about the technical side to implementing this, the content has to be there and ready to go as well.
Lot's of entries and updates
Your company featured in a newspaper article? Make sure to mention it in a blog post. Your site just been updated? Make sure to mention that in a blog post. Short, news-related blog posts are fine and you should make them. One problem that corporate blogs often have is that every entry is a long essay or opinion piece. That sort of thing is great and can do wonders for your brand in terms of thought leadership, but your blog doesn't have to be, and really shouldn't be just that.
Putting short entries with this kind of update information is great for keeping people informed about your company's activities and more importantly it will help you later when it comes to finding blog content that you can reuse on other portions of your site.
Always tag ALL your entries
I really can't emphasize this enough but you should always, always be tagging all your blog entries. Being able to clearly identify entries by tag will be vital later to allowing you to select specific content from your blog feed for later use. You simply can't reuse content well if your content isn't tagged.
I think these two tips are pretty simple, and add to the value of your basic blog content regardless of what else you do with it. But following these tips also means your blog content is ready to be reused on the rest of your site as well.
|© 2008 Max Stocker|